Whether you’re a retail giant, a small business owner, or an artisan selling goods on Etsy, your success likely revolves around two key factors: effective marketing and a good point-of-sales system. Retail is a challenging and complex business, particularly as the sales landscape becomes increasingly dominated by ecommerce — this means it’s more important than ever to make your products easy to find and easy to buy. We got a taste of this important interplay in one of our lat