VIDEO PRODUCTION BLOG

Let’s be honest. Most people think hiring a production crew means finding a guy with a nice camera and hoping he doesn’t disappear into a subway station with your deposit. But at the high-stakes level, "video" isn't just one thing. It is a dozen different disciplines disguised as a single line item. To be the best video agency in NYC, you have to be a bit of a shapeshifter. One day we are a high-concept film studio, and the next, we are a tactical corporate communications win

In this video production business, it is easy to get caught up in the "gig" mentality. A client needs an interview, you shoot it. They need a social clip, you edit it. You send the invoice, they pay it, and everyone moves on. But every once in a while, a relationship starts to grow legs. A few years ago, our work with Space Capital began with a few simple requests for editing services. At the time, it was just about quick turnarounds and clean cuts. We were providing standard

If you search “ Who is the best video production agency in New York City ,” you’ll find a lot of polished websites, strong demo reels, and confident claims. Every company looks capable. Every reel looks impressive. Every agency says they deliver high-quality work. But that is not how decisions actually get made. In reality, most companies do not sit down and compare ten agencies side by side, score them on creative, and pick a winner. The process is far more practical than th

Eight years. Dozens of brands. Hundreds of shoots. One consistent theme: 5-star experiences. We’re not saying we’re the best video...

When our friends Ethan Roach and Claudia Stock visited New York and expressed interest in working on a passion project, we knew things...