BEHIND THE SCENES WITH A SOCIAL MEDIA VIDEO AGENCY IN NYC

Some of the most exciting projects come from creators and brands launching something new and ambitious. And when they do it right, the results speak for themselves.

That was the case with Imposter Who?, a fast-paced party game that needed a visual identity, a campaign structure, and scroll-stopping content to kick things off. They came to us looking for more than just a promo video. They needed a partner to help build energy, cast the the perfect friends to show how much fun the app can be, and launch the game across social platforms with confidence.

As a social media video agency in NYC, this is exactly the kind of project we love.

BUILDING THE LOOK, CASTING THE ENERGY, AND SHOOTING TO PERFORM

Our team started by helping shape the creative. We worked with the client to cast the players and create a personality-driven shoot that felt real, fun, and competitive. We planned the lighting, the blocking, and how the gameplay would unfold on camera.

The video shoot was designed around the way Imposter Who? would actually be played... We leaned into the party-game vibes, captured natural reactions, and created a social content library that felt like a true reflection of the brand's vibe.

We filmed, edited, and delivered multiple formats, including vertical cuts tailored for TikTok and Instagram. The content stood out, matched the game’s energy, and most importantly, performed.

And guess what? The videos we filmed and helped create ended up getting Imposter Who? MILLIONS of views on social media and making it the go-to friend and family game for the 2026 holiday season!

THIS IS WHAT A SOCIAL MEDIA VIDEO AGENCY IN NYC SHOULD DO

We wanted to make this real, fun, and relatable! A mix of strategic casting, smart production planning, and a deep understanding of how to translate gameplay into digestible, shareable moments. That’s the value of working with a social media video team that’s done this before, not just in gaming, but across lifestyle, fashion, and culture.

We’ve done the same for brands like UNIQLO, bringing branded energy to the streets of NYC. We’ve also explored cinematic vertical formats in social media video production projects for Cirque du Soleil, Breitling, and other super fun projects!

But Imposter Who? reminded us why this work matters. When you pair a great idea with the right production team, even a brand-new product can hit like a legacy launch.

SOCIAL CONTENT THAT LAUNCHES MORE THAN JUST VIEWS

This wasn’t a campaign built on big budgets or famous names. It was built on strategy, creativity, and knowing how to capture moments that feel fun and authentic. Our goal wasn’t just to film... It was to help the game find its audience.

As a full-service social media video agency in NYC, we bring the same level of craft to every shoot, whether it’s for a global brand or an indie creator ready to make a splash. If you’re building something new and want it to launch the right way, we’re ready.

Let’s make something that performs.