Asphalt, city streets, bright lights — when you think of New York production companies, the great outdoors probably isn’t the first thing that comes to mind. While it’s true that we’re well-versed in the big city energy that makes New York City so magnetic, our work isn’t limited to urban settings.
Our most recent project took us to the heart of Rockaway Beach, where we did a ridiculously fun commercial shoot for motorcycle apparel company Jane Motorcycles. Since we were working entirely on the sand, we got to play around with one of our favorite and most versatile chase vehicles: an ATV.
ATVs make fantastic chase vehicles because they provide balance and stability on any number of tricky terrains — without the right vehicle, it can be nearly impossible to get smooth shots on surfaces like sand, gravel, or the unexpected bumps and surprises of off-road terrain. Our ATV allows us to take on shoots far beyond the bounds of New York City, capturing the spirit of adventure that drives our clients and their customers.
As a small company, we take pride in our large and varied arsenal of gear. Clients come to us with all kinds of unique ideas, circumstances, and proposals, so we tailor our cameras, vehicles and other gear to each project individually. When it comes to creating content for some of the country’s most dynamic brands, a one-size-fits-all approach just won’t cut it.
We ended the day with a nighttime shoot on the Williamsburg Bridge — all roads lead back to New York in the end, don’t they? This project was unique in that it gave us the ability to spotlight our skills in both urban and natural settings. Whether you want to shoot on the beach or in the heart of the city, we’ve got you covered!
Thanks to Jane Motorcycles for letting us showcase their gorgeous apparel, and big shout out to talented director/producer Parker Foster — for a man who doesn’t ride motorcycles himself, he sure knows how to capture the essence of a great moto brand.
“Funny enough, I actually don’t ride, even though this is my 3rd Moto commercial I’ve directed,” says Parker. “I come from the skate world, and the values and community of the moto world seemed to translate to skateboarding. It’s all about having fun and looking cool.”
Between Parker’s dynamic creative vision and Jane’s stylish apparel, we ended up with a stylish, polished final product that reminds us why we love motorcycles — with a little preparation, they’ll take us anywhere we want to go.
- pictures by Mat Andreini