KATZ'S, CAMERAS, AND CONSISTENCY - A PEEK INSIDE HOW NYC EVENT VIDEO PRODUCTION HAPPENS

Every year, A&E rolls out a brilliant brand activation event across New York City. The mission? Hand out legendary Katz’s Deli sandwiches in wrapped trucks throughout the city to connect directly with the public.

But this isn’t your average street team promo. It’s a carefully choreographed campaign, organized by the creative agency Civic, designed to generate buzz, bring the brand to life, and feed hungry New Yorkers with something unforgettable.

Since the beginning, johnnypuetz has been the NYC event video production and creative partner trusted to document the entire experience with professional photography. For the last three to four years, we’ve been behind the lens capturing the moments, the energy, and the impact. From Manhattan to Brooklyn, sometimes covering up to four simultaneous locations, we make sure nothing is missed.

Not a Gig. A Partnership.

This isn’t a one-and-done shoot. It’s a recurring collaboration built on trust and performance. Civic came to us because they needed a partner, not just a crew. They needed a professional NYC video production company that could scale with the event, work across multiple locations, and do it all while communicating through a single point of contact.

Too often, agencies are forced to juggle a network of freelancers for activations like this. That means four photographers, four schedules, four communication chains, and four chances for something to go wrong. We eliminate that risk.

With johnnypuetz, Civic deals with one team, one lead, and one clear process. That simplicity is part of what keeps this project running smoothly year after year.

The Power of Fast, Polished Turnaround

Capturing great content is only part of the job. Getting it in the client’s hands HYPER FAST is what makes it valuable. For this campaign, timing is everything. A&E uses the visuals internally and externally, so they need high-quality, edited photos turned around by the next morning.

We deliver a curated gallery of professionally edited photos within 24 hours, formatted and ready for everything from internal recaps to social media posts. That kind of speed doesn’t happen by accident. It’s built into how we work.

Our editing team is prepped before the trucks even roll. Our photographers know exactly what shots matter most. And our workflow is designed to keep things moving without sacrificing quality.

Scaling Up Without Complication

A campaign of this size could easily become chaotic. Four trucks. Dozens of brand ambassadors. Multiple locations. Moving targets. But because we’ve done this before... and because we’ve made consistency a priority... we’re able to scale up without the usual friction.

Our team coordinates each location internally so the client doesn’t have to. We show up early, stay ahead of schedule, and keep Civic in the loop without overwhelming them with details. We’ve done this for years, and it shows in the way we work.

NYC Event Coverage That Actually Works

Event video production in NYC comes with its own set of challenges... Tight timelines, unpredictable weather, moving locations, and demanding brand expectations. That’s why you need a professional partner who knows the city, knows production, and knows how to work with agencies.

Whether you’re planning a large-scale activation or a series of simultaneous events across the city, johnnypuetz offers the experience and infrastructure to keep things seamless.

From A&E and Civic to agencies across the country who need an NYC-based execution partner, we’re here to make your life easier and your campaign stronger.

Need Some NYC Event Video Production Help?

If you’re an agency looking for a reliable NYC video production and event photography company that can move fast, scale smart, and deliver polished results every time, let’s talk. We’ve got the gear, the crew, and the creative eye to help your next activation shine.

No stress. No scrambling. Just solid work from a team who’s been doing it right for years.