top of page
  • Writer's pictureAlexandra Laura Stefan




Here at johnnypuetz productions we have created content for various industries. One of our recent collaborations has been with Neon, a film distribution company known for its focus on innovative, independent cinema. We partnered with them to create the advertising campaign for the Oscar Nominated film Triangle of Sadness. The film, which premiered at the 2021 Cannes Film Festival, has currently been nominated for the Oscars.

The partnership between us and Neon is a testament to the success that can come from collaboration in the entertainment industry. Advertising is an essential component of any successful film release, and Triangle of Sadness is no exception. The partnership between JohnnyPuetz Productions and Neon has allowed for a strategic marketing campaign that has generated buzz and anticipation for the movie's release.

So, there we were, on the vibrant and busy streets of NYC - as it usually happens during Fashion Week. Thobias Thorwid, a famous Helsinki TV presenter who makes an appearance in the movie, flew all the way from Finland to interview people from all around the world that are passionate about fashion. From Soho to West Village and the Financial District, we took over the city to create content for the film’s advertising campaign that proved itself to be an incredible success!

In today's competitive film industry, it's essential to have a strong marketing strategy to ensure that a film reaches its intended audience. This includes creating engaging trailers and posters, utilizing social media and digital marketing, and securing press coverage through interviews and reviews. The collaboration between JohnnyPuetz Productions and Neon has allowed for a coordinated effort to market Triangle of Sadness effectively in an original way.

Our collaboration for Triangle of Sadness also involved a partnership with the fashion industry watchdog, Diet Prada. This has allowed for a unique marketing opportunity, as the account has a significant following in the fashion industry and beyond. We created video content for the account during Fashion Week that parodied luxury fashion advertisements. By combining Diet Prada's social media influence, Neon's marketing expertise, and our creative vision and video production expertise, the "Triangle of Sadness" campaign has reached a wide audience and started important conversations about the fashion industry and its impact on society.

As the film industry continues to evolve, it's essential to take risks and produce new and innovative content that resonates with audiences and drives the industry forward. Social media has become an integral part of the advertising strategy for many industries, including the film industry. The impact of social media on advertising a new movie cannot be overemphasized, as it provides a platform for filmmakers to generate anticipation for their upcoming releases.

Through this project, we proved that video content is a crucial component of a successful social media campaign for a new movie. While written content and static images can be effective, video content offers a more engaging and immersive experience for the audience and can help to establish the tone and mood of the movie

- pictures Alexandra Laura Stefan and JP Kathoefer

bottom of page