VIDEO PRODUCTION BLOG

Commercials look simple when they’re done right. A few seconds of screen time. A clear message. A feeling that lands. What you don’t see is how much has to go right for that to happen, especially in New York City. That’s why commercial video production in NYC  is a very specific skill set. It’s not just about making something look good. It’s about managing locations, permits, crews, schedules, and brand expectations in an environment that does not slow down for anyone. COMMER

For us at johnnypuetz, it was a chance to prove what real production looks like. Not just beautiful shots, but tight logistics, high-stakes coordination, and storytelling that resonates. This wasn’t just a favorably lit interview in an office... It was a full expression of what’s possible when a client trusts the process and the production partner behind it!

Asphalt, city streets, bright lights — when you think of New York commercial video production companies, the great outdoors probably...