HOW EVENT VIDEO PRODUCTION IN NYC POWERS CONTENT FOR MONTHS

David Feldman
Nov 7
2 min read

When a big event wraps in New York City, most people think the story is over. But for smart brands and agencies, that’s when the real content engine begins.

At johnnypuetz Productions, we’ve helped turn single-day events into weeks, even months, of marketing material... All from one shoot. That’s the power of strategic event video production in NYC. The lights go down, the room clears out, and your content lives on.

EVENT VIDEO PRODUCTION IN NYC ISN’T JUST FOR THE RECAP

Yes, we love a good video that captures and highlights the day's events.

And yes, you’ll get one.

But when we film an event, we’re also capturing the assets that fuel every stage of your content strategy. That might include vertical reels for TikTok and Instagram, long-form cuts for YouTube, internal training footage, sound bites for PR, B-roll for future campaigns, or social snippets ready to drop whenever your calendar needs a boost.

A perfect example is our work with CVS Health, Russell Investments, and Hays. Each shoot was scheduled for a specific campaign moment, but our approach was built around longevity. You can see how we turned those one-time shoots into ongoing content in our corporate storytelling case study.

ZERO WASTE

When we worked with Wondery to capture their live podcast event with Mr. Ballen, the ask was simple: don’t disrupt the event, but make it look incredible. We shot multi-cam coverage, built a custom lighting package, recorded live audio, and stayed completely out of the way, while capturing content that was cut into long-form deliverables, vertical clips, and recap edits. See how that project came together here.

When you plan event video production with that kind of foresight, you’re not just documenting the day. You’re building a content bank.

WHY NYC EVENTS NEED THIS LEVEL OF STRATEGY

In a city as fast-paced and high-stakes as New York, there’s no time to redo a shoot. Venues are booked tight. Talent is busy. Logistics are complex. Which means if you’re filming, you have to get it right the first time, and make it work for more than just one edit.

That’s why we work with your marketing and brand team in advance to plan out deliverables, ratios, formats, and usage goals because we’re always thinking about how to structure shots for maximum flexibility in post.

Our work with FILA at the US Open shows exactly how that strategy plays out. What began as a day-of capture for a live activation turned into branded content used across multiple social channels... Timed perfectly to match the tournament calendar!

EVENT VIDEO PRODUCTION IN NYC SHOULD WORK LONG AFTER THE EVENT ENDS

The real value of your event isn’t just in who attended or what happened. It’s in how you share that story afterward... With your customers, your internal teams, your social audience, or the press.

We help brands and agencies in NYC create footage that earns its keep. The kind that doesn’t just recap what happened, but becomes the next month’s campaign, the next quarter’s hero video, or the next year’s culture piece.